Education Learning Group (NDA with BRAND) – Custom WordPress Salesforce Integration

The Client

Education Learning Group (NDA with BRAND) is a forward-thinking education company offering online courses, professional certifications, and enterprise learning solutions for students and working professionals worldwide. With rapid growth across multiple regions, EduNova required a scalable system to manage student enquiries, admissions, and ongoing learner engagement efficiently.

The Challenge

• Manage a high volume of student enquiries across multiple courses and regions.
  
• Automate admissions workflows and follow-ups.
  
• Provide admissions teams with a unified view of prospective students.
  
• Ensure secure handling of student data and compliance with privacy standards.
  
• Maintain a fast, user-friendly WordPress website experience.
  

The Solution

A customised WordPress–Salesforce integration was developed to connect Education Learning Group’s (NDA with BRAND) WordPress-based website with Salesforce CRM. All enquiry forms, demo requests, and course sign-ups were automatically synced into Salesforce, enabling admissions teams to track prospects from first interaction to enrolment.

Custom Salesforce workflows were designed to segment leads by course interest, location, and qualification level, triggering automated follow-ups and personalised communication. The integration ensured seamless data flow, reduced manual processing, and provided real-time insights into student acquisition performance.

The Results

• Streamlined admissions and enquiry management processes.
  
• Faster response times and improved student engagement.
  
• Centralised lead and student data for better tracking and reporting.
  
• Secure and scalable system supporting future growth.
  
• Enhanced operational efficiency for admissions and marketing teams.