Dotsquares developed The Longevity Club mobile platform, unifying wellness content, personalized nutrition, and health-commerce in one app. Live masterclasses, community engagement, and direct-to-consumer health products elevated the user experience, positioning TLC for scalable growth and deeper impact in preventive health.
The Longevity Club (TLC) is a health, wellness & nutrition club under Unicorn Ventures Pvt. Ltd., based in Jaipur, India. TLC offers wellness education, personalized health coaching, and a D2C store for nutraceuticals & natural wellness products. Their mission is to eliminate lifestyle diseases by making wellness accessible, affordable, and grounded in expert content and community.
TLC needed to create a holistic digital wellness platform that could:
Dotsquares partnered with The Longevity Club (TLC) to build a mobile wellness platform that brought together health education, personalized nutrition, and eCommerce in one seamless app. The solution featured live masterclasses led by certified experts on the four pillars of wellness—food, sleep, exercise, and stress—giving users direct access to expert guidance. Personalized tools such as a meal diary, tailored nutrition plans, and one-to-one support from dieticians enhanced user engagement, while a secure and scalable backend ensured reliable performance. To extend value, we integrated a direct-to-consumer store offering nutraceuticals, personal care items, and health foods with easy ordering and fair pricing. Community-driven features like events, referral rewards, and automated notifications encouraged consistent participation, while flexible membership models (free, premium, and lifetime) made the app accessible to a wide user base. This solution helped TLC establish itself as a trusted digital health and lifestyle platform.
The launch of The Longevity Club app delivered strong outcomes, combining user engagement with brand credibility. Members actively participated in live masterclasses, tracked daily habits through personalized tools, and accessed expert nutrition support, which improved overall satisfaction and retention. The integrated health store attracted consistent purchases by offering high-quality products at competitive prices, while community features and reminders encouraged regular app usage. With its scalable design and flexible membership models, TLC successfully reached a wider audience, positioning itself as a reliable and accessible digital wellness platform in the health and lifestyle sector.
