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Empowering an Author With a Professional Online Presence

Dotsquares built KeithBanks.com.au using WordPress and WooCommerce, delivering a secure e-commerce platform with modern UI/UX. SEO and performance optimisation boosted visibility and engagement, enabling easy content updates and direct book sales, strengthening Keith Banks’ professional author brand.

Empowering an Author With a Professional Online Presence

The Client

Keith Banks, a renowned author based in Australia, sought to establish a professional online presence to sell
his books directly to readers. His vision was to create a user-friendly, secure, and visually appealing
website that serves as both an e-commerce platform and an informational hub for his literary works and
career.

The Challenge

Keith Banks needed a website that provided a seamless e-commerce experience for direct book sales, reflected
his professional author brand with an engaging design, and allowed easy content updates for new releases,
events, and blog posts. Key challenges included integrating a robust e-commerce system, designing an
author-focused interface, ensuring non-technical content management, and achieving scalability, performance,
and strong search engine visibility.

The Solution

Dotsquares developed KeithBanks.com.au using WordPress for flexible content management. A customised
WooCommerce setup with PayPal integration ensured a secure checkout process. The modern UI/UX design
featured intuitive navigation to enhance user experience. Performance optimisation included image
optimisation, caching, and script reduction for responsiveness. SEO techniques like structured metadata and
optimised URLs boosted search rankings.

The Results

KeithBanks.com.au increased direct book sales, reducing reliance on third-party platforms. The professional
platform enhanced online visibility and reader engagement, strengthening Keith’s author brand. Scalable
architecture supported future content updates, while optimised performance and SEO ensured a seamless,
discoverable experience for visitors.

THE DETAILS

Company: Keith Banks

Website: https://keithbanks.com.au/

Location: Australia

Industry: Publishing & E-commerce

Duration : 3 Months

WHAT WE DID

Developed WordPress Website

Integrated Woocommerce

Implemented PayPal Gateway

Optimised SEO Performance

Designed User-Friendly Interface

Enabled Content Management

TECHNOLOGY WE USED

HTML5

JavaScript

PayPal

WooCommerce

WordPress

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